CUCKOO Marks 10 Years of Bringing Korean Heritage and Technology to American Kitchens

CUCKOO celebrates 10 years of growth, evolution, and Korean-inspired kitchen technology in the U.S.

Cerritos, California, Oct. 08, 2026 (GLOBE NEWSWIRE) -- CUCKOO, South Korea's No. 1 rice cooker brand and a leading Korean rice cooker brand in the U.S., is celebrating the 10th anniversary of CUCKOO America. What began with CUCKOO's entry into the U.S. rice cooker market has grown into a broader home appliance business, with an expanding product portfolio and retail presence across North America. Over the past decade, CUCKOO America has introduced Korean rice cooking expertise and thoughtfully designed technology to American households, building a foundation for continued growth.

Establishing CUCKOO in America

Over the past decade, CUCKOO has built its U.S. presence around its Korean heritage and expertise in rice cooking. Beginning with Basic and Micom rice cookers, the brand expanded its portfolio with Induction Heating and Twin Pressure rice cookers, bringing new technology and functionality to American consumers.

CUCKOO has continued to evolve its rice cooker lineup with products such as the Premier Stainless Collection, which combines Induction Heating and Twin Pressure technology with features designed to offer greater flexibility in the kitchen. The expansion further reflects the brand's ongoing approach to product development, bringing together Korean cooking expertise, functional design, and the needs of modern households.

CUCKOO’s retail presence has grown alongside its product portfolio. After entering Amazon in 2017, the brand expanded into Walmart and Costco and has since grown its presence across major U.S. retailers including Target and Sam’s Club, while continuing to expand throughout Canada and Mexico.

Evolving for What Comes Next

While rice cookers remain at the heart of CUCKOO’s heritage, the brand’s vision extends beyond its roots. Today, CUCKOO offers a growing range of kitchen and home appliances designed around the evolving needs of consumers, including cookware, water purifiers and other everyday kitchen solutions.

As CUCKOO looks toward its next decade, the brand will continue exploring new categories and opportunities to bring its approach to thoughtful design, technology and everyday convenience into more areas of consumers’ lives.

“Our first decade was about establishing CUCKOO in the North American market. Our next decade is about continuing to evolve alongside the way consumers live, cook and care for their homes,” said Michael Yi, Managing Director and CFO of CUCKOO America. “We’re proud of how far we’ve come, but we’re even more excited about where we can go next.”

Celebrating 10 Years with Our Community

To celebrate the milestone, CUCKOO America is launching a series of 10th anniversary initiatives, including the CUCKOO Creators program, bringing together brand supporters and creators, and a 10th Anniversary Giveaway featuring 10 popular CUCKOO products.

As part of the celebration, CUCKOO America will offer a special 10th anniversary promotion from October 8 through October 12, featuring 10% off eligible CUCKOO products across categories including rice cookers, kitchen essentials and inner pot accessories. Refurbished products and CUCKOO Rental products are excluded.

The anniversary celebration will also highlight CUCKOO's collaboration with Lee Junho, the brand's global ambassador. His partnership reflects CUCKOO's Korean roots and the growing global interest in Korean culture, creating opportunities to connect with consumers through shared cultural experiences.

Ten years in America is a milestone worth celebrating. For CUCKOO, it also marks the beginning of a new chapter, one focused on evolving with consumers and bringing thoughtful technology, design, and everyday experiences into more homes.

ABOUT

CUCKOO is a globally recognized South Korean brand specializing in kitchen and home appliances, renowned as the #1 rice cooker brand in South Korea. The brand has successfully expanded worldwide, bringing its industry-leading technology and premium craftsmanship to homes across the globe. Since establishing CUCKOO Electronics America in 2016, the brand has gained recognition in American households for its innovative, premium products. CUCKOO is committed to providing solutions that simplify life with reliable, easy-to-use appliances that prioritize convenience.

For more information, visit cuckooamerica.com to explore CUCKOO's full range of products, or cuckoorental.com for details on CUCKOO's rental services. Follow us on Instagram, https://www.instagram.com/cuckoo_america/, and TikTok, https://www.tiktok.com/@cuckooamerica 

Contact Info

Jenni Sierra
jennifer.sierra@cuckooamerica.com

Attachment

• 10 Year Anniversary