Joe Zeff Design Expands Hologram Activation with Downtown Installation Ahead of NFL Draft
Pittsburgh Symphony Orchestra Assistant Concertmaster Dylan Naroff performs via hologram in the lobby of One PPG Place in Downtown Pittsburgh.
Holograms of Pittsburgh Symphony Orchestra musicians turn One PPG Place, one of downtown’s most iconic landmarks, into a virtual concert hall in advance of the NFL Draft.
Travelers gather around a Proto Hologram device at Pittsburgh International Airport where Pittsburgh Symphony Orchestra Assistant Concertmaster Dylan Naroff performs Renegade on his violin.
Pittsburgh Symphony performances arrive at One PPG Place, extending the experience from airport to downtown
Located in the lobby of One PPG Place near the entrance to the Wintergarden, the installation brings holographic performances by musicians from the Pittsburgh Symphony Orchestra into the center of the city.
Timed to coincide with the upcoming 2026 NFL Draft, the expansion extends the experience beyond the airport and into downtown, where visitors to Pittsburgh's most iconic building can encounter world-class music in an unexpected way.
“This is about meeting people where they are,” said Joe Zeff, President of Joe Zeff Design. “At the airport, it’s a first impression. Downtown, it becomes part of the city’s rhythm — a moment of surprise and delight as people move through Pittsburgh during one of its biggest moments.”
The installation features continuous performances delivered via hologram, extending the reach of the Symphony and reinforcing Pittsburgh’s unique blend of culture and technology.
One PPG Place, with its signature glass towers and Wintergarden, is one of Pittsburgh’s most recognizable buildings. The Downtown activation complements the airport installation, creating a connected experience that showcases Pittsburgh’s artistic excellence and spirit of innovation.
The holograms create the illusion that each musician is performing live inside the device. Assistant Concertmaster Dylan Naroff performs his violin composition of Renegade, the Pittsburgh Steelers’ unofficial anthem, alongside other classical works. Pittsburgh Symphony musicians Doug Rosenthal and Rhian Kenny are also featured.
About Joe Zeff Design
Joe Zeff Design is a Pittsburgh-based creative agency that creates interactive storytelling experiences for leading global brands. Its work spans executive briefing centers, interactive sales tools, and emerging formats like holograms. Around Pittsburgh, founder Joe Zeff’s smiling face appears on buses, billboards, and bus shelters with the message: the best stories start in Pittsburgh. www.joezeffdesign.com
About the Pittsburgh Symphony Orchestra
The Pittsburgh Symphony Orchestra is one of the world’s leading orchestras. Founded in 1896, the PSO performs a wide range of classical and contemporary repertoire at its home in Heinz Hall and on stages around the world. Under the leadership of Music Director Manfred Honeck, the Orchestra is committed to innovation, community engagement, and expanding access to the power of live music. www.pittsburghsymphony.org
About Proto Hologram
Proto Hologram is a leading provider of holographic communication technology, enabling lifelike, full-scale 3D experiences that appear as if a person is physically present. Used by global brands, entertainers, and organizations, Proto technology transforms how stories are told, making it possible to connect with audiences in entirely new ways. www.protohologram.com
Alison Treaster
Joe Zeff Design
+1 330-607-1617
alison@joezeffdesign.com
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